In general, the design of commodity packaging should include elements such as a logo or brand, shape, colour, pattern and material. The purpose of commodity packaging is to protect the product during circulation, facilitate storage and transportation, and promote sales, according to the general name of the materials, aids and containers used in a certain technical way. The reason for doing packaging design is determined by the role of packaging design. So, what is the role of packaging design? Why do you need to do packaging design?

First，Protection function

Protection function, is also the most basic function of packaging. A commodity, to be circulated several times, to enter the mall or other places, and finally flow to the hands of consumers, during this period, need to go through loading and unloading, transportation, inventory, display, sales and other links. During the storage and transportation process, many external factors, such as impact, humidity, light, gas, bacteria and other factors, can threaten the safety of the goods. Therefore, as a packaging designer, before starting to design, the first thing to think about is the structure and materials of the packaging to ensure the safety of the goods in the flow in the circulation process.

Second, Convenience function

The so-called convenience function, that is, whether the packaging of goods is easy to use, carry, storage, etc.. A good packaging product A good packaging product should be "people" oriented and considered from the consumer's point of view, which will bring the relationship between the product and the consumer closer, increase the consumer's desire to buy and trust in the product, and also promote communication between the consumer and the enterprise. This will bring the product closer to the consumer, increase the consumer's desire to buy and trust in the product, and also promote communication between the consumer and the company. I think that many people buy I think many people who buy drinks in easy-open cans like the thrill of the 'pop' when they open the lid.

Third, Sales function

In the past, people used to say that "Good wine needs no bush", as long as the quality of the product is good, there is no worry that it will not sell. In today's increasingly competitive market, the role and importance of packaging design is also well understood by manufacturers. People have come to feel that "Wine is also deeply afraid of the alley". How to make their products sell, how to make their products from the dazzling shelves, only rely on the quality of the product itself and the media bombardment, is far from enough.